Due to continued market volatility, AMSOIL is forced to implement a price adjustment effective September 1, 2008. While the company did adjust pricing in August, raw materials costs have continued to soar to unprecedented levels, and at an unprecedented pace. It is important to remember that while the price of a barrel of oil might be declining, lubricant manufacturers feel the effects of rising oil prices on a delayed basis. Major jumps in the price of a barrel of oil in June might not be fully realized by lubricant manufacturers until August or September. While AMSOIL does everything possible to prevent price adjustments, constant increases from suppliers demand action. As a result, AMSOIL has been forced to adjust pricing more often than ever before. Even still, AMSOIL has increased prices fewer times and by a lower percentage than competing lubricant manufacturers. In addition, the higher lubricant prices rise, the more attractive AMSOIL products become due to their cost-effectiveness resulting from extended drain intervals, improved fuel efficiency and reduced maintenance.